Who I Am
I’m Deena Von Yokes—a fashion-forward entrepreneur, seasoned salon owner, and lifestyle expert with over 40 years of experience in beauty, fashion, and event styling. I help women—especially those in their 50s and 60s—reinvent themselves with style, confidence, and grace in their next chapter of life. Whether I’m behind the chair, in front of the camera, or on the road exploring new destinations, my mission is to inspire women to look radiant, feel empowered, and live boldly.
How I Help Others
I guide women through the art of reinvention by offering:
✨ Beauty & Hair Expertise
- Busting hair myths and teaching modern styling for aging hair
- Showcasing event-ready looks from race day glam to everyday elegance
- Sharing insider salon tips and confidence rituals from 40+ years behind the chair
👗 Fashion & Personal Style
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Helping women rediscover their style after 50 through wardrobe curation, closet edits, and go-to outfit formulas
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Teaching how to dress for your body type with elegance and edge
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Styling event looks from Opening Day to girls’ trips abroad
🌍 Travel + Style Integration
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Sharing chic, roll-and-go packing methods
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Creating outfit capsules for global travel that mix fashion with function
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Exploring how adventure can reignite personal energy and creativity
🧭 Empowerment & Midlife Transition Coaching
- Encouraging women to break free from the “play small” mindset
- Opening honest conversations about identity shifts, empty nesting, dating again, and chasing long-held dreams
- Offering mentorship and motivation through workshops, content, and speaking engagements