I’m Deena Von Yokes, founder of Von Savvy Ascend, owner of Studio Savvy Salon, author of Lipstick, Grace & Grit, and a woman who believes reinvention is not only possible after 50, it can be powerful, beautiful, playful, and deeply meaningful.

For over four decades, I have helped women feel confident through hair, beauty, fashion, and personal style. But my work has never been just about the outside. I believe how we present ourselves can become a doorway back to our confidence, our courage, and the woman we may have forgotten along the way.

Von Savvy Ascend was created for women who are ready for their next chapter. Women who have raised families, built businesses, survived hard seasons, walked through divorce, loss, change, health challenges, or identity shifts, and are asking, “Now what?”

My answer is simple.

You are not done.
You are becoming.

Through beauty, fashion, travel, storytelling, and real-life wisdom, I help women reconnect with who they are, how they want to show up, and what they want this next season of life to feel like.

What's in a Name

Von is the middle name shared by each of my three sons — Trenton Von, Dustin Von, and Colton Von. They are the greatest accomplishment of my life. They are my why. And their name is woven into the heart of everything I create.

Savvy means current, in fashion, in the know — and that is exactly the energy I bring to every woman I work with.

Ascend is our movement. Not aging. Not slowing down. Rising higher. Living on purpose. Ascending with confidence — at every age.

About Me

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