LIPSTICK, GRACE & GRIT
Flirty. Feminine. Fearlessly You.
With warmth, humor, hard-won wisdom, and the kind of girlfriend-to-girlfriend honesty that cuts right to the heart, Lipstick, Grace & Grit is equal parts memoir, style guide, reinvention roadmap, and love letter to every woman brave enough to begin again.
A Woman’s Guide to Reinvention, Confidence & Living Beautifully
You are not broken. You are not behind. And it is not too late.
There comes a moment in almost every woman’s life when she catches her own eyes in the mirror and wonders, What happened to me? She recognizes the face just fine. What she can’t quite place is the woman behind the eyes, the one who used to have plans, and opinions, and a laugh that took up the whole room.
For more than forty-five years, women have settled into Deena Von Yokes’s salon chair believing they came about their hair. They didn’t. Somewhere between the shampoo bowl and the mirror, they told her about the dreams they’d folded up and put away. The marriages they stayed in too long. The businesses they never started. The loneliness nobody knew about. And every so often, the flicker of excitement about starting over.
“The salon chair was never really where I changed hair. It was where I witnessed humanity, one woman at a time.”
After tens of thousands of those conversations, Deena noticed something she has never forgotten: the happiest women were not the ones with perfect lives. They were the women who gave themselves permission to begin again. Again after divorce. Again after cancer. Again after loss. Again after the last child pulled out of the driveway. Again after fifty. Again after sixty.
Lipstick, Grace & Grit is her story and, if she has done her job, yours too. It is a memoir and a guide, told through food stamps and hand-me-downs, a salon owned at twenty-one, single motherhood, breast cancer, rebuilt businesses, three sons, and every new beginning that came after.
Lipstick is choosing yourself. Looking in the mirror and deciding you are still worth showing up for.
Grace is permission to be imperfect, to forgive yourself, to start over without shame.
Grit is refusing to let the hardest chapter of your life become the final one.
Deena is not a therapist and doesn’t pretend to be. She is a woman who has spent four decades listening, and who realized we are all searching for the same thing: permission. Permission to stop apologizing. To wear the red lipstick. To book the trip. To leave what is no longer serving us. To become the woman we were always meant to be.
That woman is already inside you. She has been there the whole time.
This book is an invitation to come home to her.
Become Her
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MEMOIR
Honest stories, warmth, humor, and hard-won wisdom from a woman who understands what it means to begin again.
REINVENTION
A roadmap for embracing change, rediscovering yourself, and stepping confidently into your next chapter.
STYLE & SELF-EXPRESSION
A celebration of femininity, confidence, individuality, and the freedom to become more fully yourself.
A LOVE LETTER
A girlfriend-to-girlfriend reminder that you're not fading, you're not too late, and you're certainly not done.
